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Doug March
Doug March
Case study

SaaS, 2025.

The Evidence

FishSticks

Role
Founder & Builder
Year
2025
Type
SaaS
Timeline
Ongoing
Status
Live
Stack
SvelteKit, TypeScript, Vercel
Problem

The problem

Kids struggle to practice spelling lists from school — the tools that exist are either boring, require a parent to quiz them, or don't work with the actual word lists teachers send home.

Approach

The approach

Built a simple import flow that reads PDFs from school (automatically finding the bold words teachers typically use), paired with voice pronunciation and adaptive quiz modes so kids can practice independently.

Outcome

The outcome

Live product with free and one-time $10 premium tier. Thousands of kids practicing daily.

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